«These days, knowing the facts abaout what's happening in your market just isn't enough...
you need to know the underlaying motives to plug in»

What do your target feels, what are the main areas with motivations where you can build your strategy,  products and services upon? We investigate the psychological reasons why individuals buy specific products or select different service providers, or why they respond to specific advertising appeals, to determine the base of brand choices and product/service preferences.
Comtest AG (Ltd), member of esomar, Hornbachstrasse 50, PO Box, CH-8008 Zurich, Switzerland / Phone +41 44 212 55 33, Fax +41 44 212 55 34, info@comtest.ch